[CONCEPT]
The PPR activation was designed to bring awareness to Cox (a premium sponsor) to life in a way that felt immersive and unforgettable. Starting with the masterbrand guidelines, we built a creative direction that honored the core identity while pushing for fresh, event-ready storytelling across touchpoints.

[PROCESS]
In collaboration with the Creative Director art directors and copywriters, we shaped the campaign’s creative language, concepting visuals, curating photography, and crafting production assets for the event. Beyond the physical space, we expanded the activation into digital, building tailored assets for web and social to carry the energy online and spark continued engagement.

[RESULTS]
The activation became a fully realized brand moment. One that connected audiences on-site, internally and externally. The cohesive design not only amplified the event’s presence but also reinforced PPR’s identity as bold, consistent, and culturally attuned.