United By Our Uniqueness
[CONCEPT]
A campaign that started to inform, educate, change perceptions, challenge points-of-view and inspire a call to action against racial injustice and implicit bias.
To creatively communicate Cox’s commitment to fostering an inclusive and diverse workforce and challenging our leaders + employees to do the same.
Partnered with the marketing team and creative team to lead this campaign. Designed look and feel of the campaign along with shooting photography.
[Role]
Art Direction, Design, Photographer
[Deliverable]
Video, Social Assets
[Client]
Cox Enterprises
[Year]
2020
[PRIDE ACTIVATION]
[WOMEN’S ACTIVATION]
[AAPI ACTIVATION]